About State Line


State Line Designs

I’m Ellyse Espinoza—founder of State Line Designs, business coach, and passionate advocate for helping women turn ideas into profitable, purpose-driven brands.

In 2014, I launched State Line Designs to fill a gap in the sportswear industry—creating inclusive, original game day apparel for women who wanted to rep their teams in style. Since then, I’ve built a loyal community of fans, collaborated with professional athletes from the MLB and NFL, and grown my brand into a Houston staple with a strong online and local presence. My designs are created and handprinted in-house, a reflection of both my background in graphic design and my belief in brand authenticity.

Beyond State Line, I’ve used my experience to coach other small business owners in building brands from the ground up. I specialize in helping entrepreneurs with business setup (DBA, LLC, sales tax), brand identity, Instagram strategy, and grant writing. To date, I’ve won over $34,000 in grant funding and now offer one-on-one coaching to help others secure funding and create structure in their businesses with confidence.

If you're looking for guidance, clarity, or a cheerleader in your corner—I’m here to help you build a brand that not only looks good but works hard for you.

Let’s connect!